‘Revenge Saving’ Emerges as New Trend amid Economic Uncertainty, Survey Finds

Amid growing concerns about the economy, more Americans are redirecting their financial habits from post-pandemic splurging to intentional saving — a shift financial experts are calling “revenge saving.” According to a recent Intuit Credit Karma survey, 44% of Americans have adopted “vibe-based budgeting,” adjusting their spending based on how they feel about the economy, regardless of actual changes in their financial situation.

The survey, conducted online between June 13 and 17, polled 1,058 adults. Findings show that younger generations are especially influenced by these economic sentiments, with 56% of Gen Z and 57% of millennials reporting changes in their financial behaviors based on perceived economic conditions.

Person saving money | Source: Pexels

A notable 61% of respondents said they feel more anxious about the economy now compared to a year ago, citing rising prices, recession fears, and media influence.

This sentiment-driven behavior appears to be fueling a rise in saving. “If you’re concerned about the future... consumers may be looking to create that emergency fund or create that savings,” said Charlie Wise, senior vice president at TransUnion.

Person saving money | Source: Pexels

However, experts caution that emotional responses should be paired with a structured approach. Certified financial planner Matthew Blocki advises individuals to assess their financial habits by taking a “money temperature” — understanding cash flow and comfort levels — and to adopt strategies like reverse budgeting, which prioritizes saving before spending.

Additional recommendations include setting up separate accounts for distinct goals, automating contributions to emergency funds, college savings, and investments, and gradually increasing savings rates over time. As Blocki notes, “It’s on autopilot,” emphasizing the importance of consistency and planning in long-term financial health.